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GenerousPour.Com Helps Consumers Give Back This Season With Their Own Holiday Fundraiser And Free Music Download

 



Partnership between Share Our Strength and Clos du Bois Wines encourages consumers to host holiday parties that help feed the hungry



Grammy-nominated recording artist Corinne Bailey Rae lends a hand with

an exclusive remix of platinum single that donates $1 to charity

 

HEALDSBURG, Calif. (Nov. 1, 2007) -- A new Web site, GenerousPour.com, is making it easy for consumers to give back this holiday season in two ways: by helping holiday hosts turn their celebratory parties into charitable gatherings with expert advice from celebrity chefs and by offering a free exclusive music download from Grammy-nominated recording artist Corinne Bailey Rae -- both of which will benefit Share Our Strength®, a non-profit organization dedicated to ending hunger and poverty in the U.S.

Running now through December 31, GenerousPour.com is the creation of Share Our Strength and Clos du Bois®, one of the nation's leading fine wine companies. The site was built as a way to inspire consumers to make their Thanksgiving family gathering, the holiday office party or their New Year's Eve soirée do double duty by giving a "generous pour" of holiday cheer to the less fortunate.

How to Help End Hunger


Turning a party into a generous gathering is easy. The site arms holiday hosts with downloadable print or email invitations, menu templates and recipe cards, music playlists, tips for entertaining, and Share our Strength donation cards, which can be printed out and mailed in with personal checks collected from the party. Hosts can also have their personal computers on hand to encourage their guests to make immediate donations at www.strength.org/generouspour using their credit cards.

To provide entertaining tips and festive recipes, like Hot Italian Sausage Stuffing and Stone Crab Cobbler with Coconut Milk, GenerousPour.com enlisted the help of six of America's premiere chefs:

“We’re thrilled to partner with Clos du Bois on this interactive, holiday website,” said Debbie Shore, Co-founder of Share Our Strength. “For more than 20 years, Share Our Strength has received invaluable support from the culinary industry. The dedication of Clos du Bois to Share Our Strength demonstrates the creativity and innovation our culinary partners are doing to support our efforts in ending hunger in America.”

A Hit R&B Artist Serves a Greater Cause


Giving back is still easy for those who don't have time to plan a holiday party. Grammy-nominated recording artist Corinne Bailey Rae is providing an exclusive remix of her hit song, "Like A Star," the perfect start to the creation of a cocktail hour play list. Consumers can download the song for free, and Clos du Bois will donate $1 to Share our Strength for every download.

“Clos du Bois wines have long been a part of holiday traditions for many families,” said Erik Olsen, winemaker for Clos du Bois. “This holiday season we are asking consumers to take five to fight hunger: If you have five minutes, download the song. If you have five hours, host a Generous Pour party. And if you have five days, spread the word by getting your friends to host their own generous gatherings.” Take your five by visiting www.generouspour.com.

About Clos du Bois®
Clos du Bois was founded on 520 acres in the Alexander Valley of Sonoma County. Today, Clos du Bois is one of California’s leading super-premium wineries, famous for elegant, soft and supple wines that offer complexity and aging potential. For more information, visit http://closdubois.com, or join the conversation at www.swirlingnotions.com.  Clos du Bois is part of Beam Wine Estates, Inc., the fine wine division of Beam Global Spirits & Wine, which is owned by Fortune Brands, Inc. (NYSE: FO), the consumer products company.



About Share Our Strength®
Since 1984, Share our Strength has led the fight against hunger and poverty by inspiring and organizing individuals and businesses to share their strengths.  Through its programs, Share our Strength has raised more than $200 million to fight hunger around the globe and invested critical funds in more than 1,000 huger related organizations, helping them sustain their efforts and deliver results.  For more information, please visit www.strength.org.