Clos du Bois Internet Press Kit

PRESS RELEASE BACKGROUNDER/BIOS

backgrounder

WHAT:	GenerousPour.com is a new Web site that helps consumers give back this holiday season in two ways: by helping holiday hosts turn their festive parties into charitable gatherings with expert advice from six of America's celebrity chefs and by offering a free exclusive remix by Grammy-nominated recording artist Corinne Bailey Rae -- both of which will benefit Share our Strength, one of the nation's leading organizations dedicated to ending hunger and poverty in the U.S. and internationally.
WHEN:	The site launches November 1, 2007, and runs throughout December.
WHO:	Generous Pour.com is the creation of Share our Strength and Clos du Bois, one of the nation's premium wine companies, as a way to encourage consumers to make their holiday parties do double duty by giving a "generous pour" of holiday cheer to those less fortunate. Five of America's celebrity chefs offer their expert advice on what makes a successful party, complete with exclusive recipes and easy entertaining tips: Govind Armstrong of Table 8 restaurant in Los Angeles and Miami David Gilbert, former executive chef of LuQa in Dallas. Dewey LaSasso, owner and executive chef of Miami's North One 10 restaurant Tracy Miller of LOCAL in Dallas Martial Noguier of one sixtyblue in Chicago Allen Susser of Chef Allen's in Miami Corinne Bailey Rae lends a hand by providing an exclusive remix of her hit song, "Like A Star." Consumers can download the song for free and Clos du Bois will donate $1 to Share our Strength for every download.
HOW:	GenerousPour.com asks consumers to take five this holiday season to help others: Have five minutes? Download Corinne Bailey Rae's exclusive remix for your holiday party playlist, and $1 will be donated to Share Our Strength. Click here to download. Have five hours? Turn your existing party into a Share Our Strength charitable fundraiser. Click here to find out how. Have five days? Encourage your friends to host their own fundraising parties. Click here to start spreading the word. The site provides hosts with the tools they'll need to create a charitable gathering from downloadable invitations to menus and recipes cards to music play lists and tips for entertaining.