About the Love Your Veggies Campaign
Hidden Valley® Salad Dressing's Love Your Veggies™ campaign was created to help children develop a life-long love of vegetables. While eating vegetables is an obvious necessity, the campaign aims to make the experience an enjoyable one, steeped in education, exploration and understanding of healthy eating. In its efforts to get kids eating and enjoying more vegetables, the Love Your Veggies™ campaign provides moms support in her home and in her community.
In the Home: For moms looking for tips, tools and recipes at their fingertips, Hidden Valley has developed a wealth of information available the brand’s two Web sites: HiddenValley.com and LoveYourVeggies.com.
At HiddenValley.com moms and their families can tune into “Garden Party,” monthly Webisodes hosted by celebrity mom Jennie Garth. Garth meets with farmers, chefs, moms and kids to find new and exciting ways to get families to love their veggies. The site also features vegetable recipes the entire family will enjoy.
In addition to her Garden Party hosting duties, Garth has provided her personal top tips for helping her three daughters learn to love their veggies. Those tips along with a wealth of information that aims to educate parents on how to introduce and involve kids in a healthy eating experience, including vegetable education, gardening, meal planning, shopping, and cooking can be found at LoveYourVeggies.com.
Also featured on LoveYourVeggies.com is Veggie Adventures, an interactive online game that engages families in a vegetable adventure that begins with growing vegetables on a farm and ends with serving and sharing vegetables with friends. This tool provides players and their parents with great tips and vegetable facts in a new and exciting format.
In the Community: On March 11, the information moms find here on LoveYourVeggies.com came to life in New York’s Grand Central Station when Hidden Valley hosted Veggie Central – a veggie-licious celebration of vegetables, where Garth lead New York City school children in a kid-friendly vegetable recipe.
The makers of Hidden Valley® Salad Dressings have awarded more than $750,000 in school grants to help kids grow their love of veggies. Now in its fourth year, The Love Your Veggies™ grant program works to support increased access to, and consumption of, fresh produce during school meals. In April the recipients of this year’s $10,000 nutrition grants will be announced. Ten elementary schools nationwide will receive the grants for their demonstration of creativity and innovation in their proposed vegetable programs, as well as a financial need.
Hidden Valley® Salad Dressing's Love Your Veggies™ campaign was created to help children develop a life-long love of vegetables. While eating vegetables is an obvious necessity, the campaign aims to make the experience an enjoyable one, steeped in education, exploration and understanding of healthy eating. In its efforts to get kids eating and enjoying more vegetables, the Love Your Veggies™ campaign provides moms support in her home and in her community.
In the Home: For moms looking for tips, tools and recipes at their fingertips, Hidden Valley has developed a wealth of information available the brand’s two Web sites: HiddenValley.com and LoveYourVeggies.com.
At HiddenValley.com moms and their families can tune into “Garden Party,” monthly Webisodes hosted by celebrity mom Jennie Garth. Garth meets with farmers, chefs, moms and kids to find new and exciting ways to get families to love their veggies. The site also features vegetable recipes the entire family will enjoy.
In addition to her Garden Party hosting duties, Garth has provided her personal top tips for helping her three daughters learn to love their veggies. Those tips along with a wealth of information that aims to educate parents on how to introduce and involve kids in a healthy eating experience, including vegetable education, gardening, meal planning, shopping, and cooking can be found at LoveYourVeggies.com.
Also featured on LoveYourVeggies.com is Veggie Adventures, an interactive online game that engages families in a vegetable adventure that begins with growing vegetables on a farm and ends with serving and sharing vegetables with friends. This tool provides players and their parents with great tips and vegetable facts in a new and exciting format.
In the Community: On March 11, the information moms find here on LoveYourVeggies.com came to life in New York’s Grand Central Station when Hidden Valley hosted Veggie Central – a veggie-licious celebration of vegetables, where Garth lead New York City school children in a kid-friendly vegetable recipe.
The makers of Hidden Valley® Salad Dressings have awarded more than $750,000 in school grants to help kids grow their love of veggies. Now in its fourth year, The Love Your Veggies™ grant program works to support increased access to, and consumption of, fresh produce during school meals. In April the recipients of this year’s $10,000 nutrition grants will be announced. Ten elementary schools nationwide will receive the grants for their demonstration of creativity and innovation in their proposed vegetable programs, as well as a financial need.
Press Contact
Bridget Starkey/ Current
P: 415-262-5987
E: Bstarkey@talktocurrent.com
Jennie Garth
Jeanne Pinsof Nolan
Jodie Shield
Visit the Official Love Your Veggies™ campaign Web site: www.LoveYourVeggies.com.
www.HiddenValley.com